Gondola Shelving is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap. Gondola normally refers to double sided shop shelving.
Functionality and versatility make Gondola Shelving easy to install with the ability to change your displays at any time. With a variety of shapes, sizes, and styles to choose from, Gondola shelving creates a storefront that is appealing to consumers, and it allows you to utilise every inch of usable space in your store.
One of the most proven ways to increase sales in a retail environment, is to create an effective traffic flow throughout your store while maximizing space in all four corners. When customers are able to move freely from aisle to aisle, you will be offering more visible variety, which in turn will sell more. With this, it is essential that the positioning of gondolas, wall units, counters, and all other displays be carefully considered when in the planning stage. For example placing “in demand” items in the rear and the walls of the store, will pull the customer through the aisles, and give them more chances to pick up items that they normally would have passed by. Impulse items would be best placed closest to the checkout area. Gondola shelving is the perfect solution for retail outlets, grocery stores and many other shops that have customers walking around and browsing products. This is retail shelving at its best!